Legal

Privacy Policy

Last updated: 28 March 2026

EliteHealth ("we", "us", "our") is committed to protecting your personal information. This Privacy Policy explains what data we collect, how we use it, and your rights in relation to it. This policy applies to all users of https://elitehealth.co.za and our associated services.

We process personal information in accordance with the Protection of Personal Information Act 4 of 2013 (POPIA) and applicable South African data protection law.

1. Who we are

EliteHealth is a direct-to-consumer supplement brand operating online from Johannesburg, South Africa. Our registered address is: 4 Eckstein Street, Observatory, 2198, South Africa.

For privacy-related enquiries, contact us at: support@elitehealth.co.za.

2. Information we collect

We collect the following categories of personal information:

  • Identity and contact data: name, email address, telephone number, and delivery address when you place an order or contact us.
  • Transaction data: details of products purchased and payment records (payment card numbers are processed directly by our payment gateway and are not stored by us).
  • Technical data: IP address, browser type, operating system, and pages visited, collected via server logs and analytics tools.
  • Communication data: the content of emails or contact form submissions you send to us.
  • Marketing preferences: your consent status for marketing communications.

3. How we use your information

We process your personal information for the following purposes:

  • To process and fulfil your orders, including shipping and delivery.
  • To respond to your enquiries and provide customer support.
  • To send transactional emails (order confirmations, shipping notifications) — these are necessary for the performance of our contract with you.
  • To send marketing communications, where you have provided consent. You may withdraw consent at any time.
  • To improve our website and services using anonymised analytics data.
  • To comply with legal and regulatory obligations.

4. Third-party processors

We use the following third-party services to operate our business. Each is subject to their own privacy policies and security standards:

  • Payment processing: PayFast / Yoco (your card details are processed directly by them).
  • Email delivery: Resend (transactional and support emails).
  • Hosting and CDN: Cloudflare Pages.
  • Shipping and logistics: [carrier name — to be confirmed].

We do not sell your personal information to third parties. We do not share your data with third parties for their own marketing purposes.

5. Cookies and tracking

Our website uses cookies for functional purposes (session management) and analytics (anonymised usage statistics). We do not use third-party advertising cookies.

You may disable cookies in your browser settings. Disabling functional cookies may affect your ability to use certain features of the website.

6. Data retention

We retain your personal information for as long as necessary to fulfil the purposes described in this policy, or as required by law. Order records are retained for seven years for accounting and tax purposes. You may request deletion of your data at any time (subject to legal retention obligations).

7. Your rights (POPIA)

Under POPIA, you have the right to:

  • Request access to the personal information we hold about you.
  • Request correction of inaccurate or incomplete information.
  • Request deletion of your personal information (subject to legal retention requirements).
  • Object to the processing of your information for direct marketing purposes.
  • Lodge a complaint with the Information Regulator of South Africa.

To exercise any of these rights, contact us at support@elitehealth.co.za.

8. Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, disclosure, alteration, or destruction. All data transmission is encrypted via HTTPS/TLS.

9. Children

Our website and products are not directed at children under the age of 18. We do not knowingly collect personal information from children.

10. Changes to this policy

We may update this Privacy Policy from time to time. The date at the top of this page indicates when the policy was last revised. Material changes will be communicated to registered customers by email.

11. Contact

For privacy-related enquiries or to exercise your data rights, contact us at:

EliteHealth
4 Eckstein Street, Observatory, 2198, South Africa
Email: support@elitehealth.co.za